Business
We start with understanding the company’s vision and project goals
Market
We align tools and methods to sort out what market needs
Users
Understanding users needs and behavior to enhance their experience
Information Architecture
We organize the content in a meaningful manner to help users to take desired actions
Design Brief
We align on Why and What we are doing together by analyzing the problem statement thoroughly
Workflow
We map the user's journey to ensure we are covering all the use cases
Wireframes
We specially focus on prioritization of content and functionalities
Visual design
We present a purposeful and elegant design
Prototype
We create a fully interactive experience to get initial feedback from actual users
Style Guide
We standardize design components to speed up the development process
